July 2012

Women in recent years have been trending toward minimally invasive cosmetic treatments such as Botox and Restalyne, but the fastest-growing cosmetic procedures for men are surgical. Liposuction tops the list of most common cosmetic surgical procedures performed on men, followed by rhinoplasty, eyelid surgery, male breast reduction and face-lifts.

“The taboo is lifting for men,” said Renato Saltz, a board-certified plastic surgeon in Park City, Utah, who is also vice president of the International Society of Aesthetic Plastic Surgery. “In the past few years, plastic surgery is everywhere. All those nip-and-tuck shows have brought plastic surgery to a common ground.”