The land of legendary beaches is more culturally open to going under the knife than virtually any other place. Celebrities and those with means tend to nip and tuck in the U.S., but cosmetic surgery is more democratic in Brazil, where it’s essentially available to every income level of the population and where people feel freer to discuss and undergo procedures, says Renato Saltz, MD, a native of Brazil who is contributing plastic surgeon at RealSelf.com, as well as the president-elect of Society of Aesthetic Plastic Surgeons.
And in the past few years, the Brazilian love for a plump rump has gone international. Culturally, Brazilian women have always tended toward smaller breasts and an ample bottom as the ideal. Meanwhile, in the United States, the opposite aesthetic of big breasts and a small butt have always been the desired look — but that’s changing. “Even in conservative areas like my practices in Utah, I see a lot of patients coming in — not for large breasts now — but for fat injections to their buttocks,” says Saltz, whose patients often view his Brazilian heritage as a plus in that department.
Blame the ample bottom obsession on Jennifer Lopez and Kim Kardashian, says Saltz. He credits these American celebs — and not Brazilian culture — with making big booties a desirable trait around the world. “It also has a lot to do with Internet and globalization — everybody’s now sharing their bodies through selfies, and it [big butts] has become a global look that has grown exponentially,” says Saltz.
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